When creating an e-commerce website, it’s easy to get caught up in making your site look perfect for your visitors. Sometimes flashy graphics and design elements are chosen over standards compliance. However, it’s important to remember that your visitors will likely enter your site through a search engine. There’s no point optimizing your website entirely for visitors if they’ll never make it to your site. You need to ensure that your website is accessible not only to your users but also to search engines. For many of you that are purchasing turnkey websites, this is usually something that is out of your control or something that you will not be implementing yourself. After all, the point of a turnkey solutions is about reducing the overall complexity of your business and avoiding any programming work. What characteristics should you be looking for when selecting a turnkey business provider? If you’re not skilled with SEO then you might want to ask someone that is knowledgeable in the topic. However, there are some basic things that you can do yourself to help you pick a good adult turnkey solution.
First and foremost, ask any potential turnkey solution provider for demos of their websites. Run their turnkey adult websites through an HTML validator to ensure that it complies and validates against an HTML standard. I prefer XHTML Strict but as long as a page validates against some standard, that’s a good sign. If you have the opportunity, go with adult websites that pass XHTML Strict over Transitional variants. You’ll have better chances of your websites rendering correctly across all browsers and operating systems by doing so. HTML5 is also an acceptable option but it’s still fairly new and less established which is why I tend to shy away from it. By ensuring that your turnkey websites comply with an HTML standard, you’ll not only benefit your visitors but you’ll also appear more appealing to search engines since your site will be easier to index.
The next important factor to check for before purchasing any turnkey websites is the page speed. What I mean by this is the actual amount of time that it takes for a page within your website to load. You want all of the pages in your adult websites to load quickly and consistently. Today’s visitors have a very short attention span due to an abundance of choice, any page that takes longer than a couple of seconds to load might very well be dismissed. Make sure that your provider has invested some time and effort into more than just standards compliance. It’s very common to find websites that comply to standards but load very slowly. Just like standards compliance, the speed at which your pages load affect not only your visitors but also how search engines perceive your websites.
And finally, one of the most important things when it comes to turnkey adult websites based on dropshipping is to ensure that character encoding is handled properly. It’s a little known fact that there are numerous character sets used throughout the world and on the web which can affect the way your website displays to a visitor. You need to be aware of your potential market (i.e. whom you’ll be marketing your services to) and the encoding used by your dropshipper and your adult turnkey provider. The ideal solution would be to have all parties using the same character encoding. In cases where your dropshipper uses a different character set than that of your website, you need to ensure that your turnkey solution provider is cognizant of this fact and is taking the proper steps to ensure that the appropriate conversions are taking place. Character encoding is a tricky topic which is likely suitable for a separate entry altogether but for the layman, you can easily spot it by browsing pages of your adult website and looking for any strange characters (i.e. dimonds, or seemingly garbled text). You can even contact potential turnkey adult websites providers and see if they seem knowledgeable about the topic. When possible, opt for UTF-8 encoding.
Selecting a good turnkey adult provider can be a stressful and time consuming process. By taking steps to ensure that your provider has the success of your business in mind rather than just their own, you’ll pave a better path for the future of your business.